'RESTAURANT NOW'
VIRTUAL EXPERIENCE
Client
AT&T Technology
Year
2020
ROLE
Creative Director, in partnership with SVP and VP Creative Directors
CHANNELS
BUSINESS CHALLENGE
CREATIVE SOLUTION
CONTRIBUTIONS
Microsite virtual experience
Sweeping changes bring opportunity for innovation. In the uncertainty of the early pandemic, we set out to identify ways AT&T could adapt their emerging B2B technologies for the benefit of a struggling restaurant industry.
By using immersive 3D visuals and demonstrating possibilities, we were able to highlight the varying tech solutions restaurant owners could implement in the real world with AT&T. The virtual experience featured a zero-touch menu powered by hand gesture recognition and the viewer’s webcam. Surprises like an optional voice-controlled UI, virtual host, interactive table displays, and the benefits of implementing IoT sensors inspired a path forward.
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Directed the restaurant concept video including the 3D architectural design, storyboard, design elements, and production.
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Designed and built the microsite demo with advanced prototyping features, including a functioning food menu.
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Guided developers as we innovated a hand-gesture controlled web cam interface for a contactless menu
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Provided interactive prototype training and design direction to the extended creative team as they finalized concepts.
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Co-presented the full site demo to AT&T stakeholders
RESULTS
This conceptual initiative was part of a proactive 'Acorn' process that surprised and delighted our long-standing client. It proved to be an energizing catalyst that produced new workstreams.
Voice-controlled UI featuring innovative customer service solutions
