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AARON SCHNEIDER  •  Creative Director

DELTA UPLIFT

Client

Delta Air Lines

Co-Brand Division

Year

2014–2023

ROLE

Creative Director, Team Lead—9 years, Strategic Partner, Account Management for Agency, Oversight of Creative Project Managers, UX + UI Design

AWARDS

CHANNELS

BUSINESS CHALLENGE

CREATIVE SOLUTION

CONTRIBUTIONS

Horizons Interactive Awards 2017, Gold, Websites—Corporate & B2B

Interactive Media Awards 2017, Best in Class—Intranet

Web Awards 2017, Outstanding Website—Portal

Restricted from entering shows post-2017 due to confidential nature.

Employee Portal, Email, Sales Collateral, Experiential, OOH, Campus Outdoor, Social, CCTV, Direct Mail

Inspire and enable ~90,000 Delta employees to willingly promote the Delta SkyMiles Credit Cards—for the benefit of all—while providing great customer service to passengers.

I’ve been told “Delta is your legacy!” My response, “I’m just getting started.”

  • Longest tenured person on this account across all internal and client-side parties including a 2018 succession of the client program manager. 

  • Evolved the Uplift brand through a delicate balancing act with the main Delta Brand

  • Trained, and ultimately mentored, numerous creatives via Delta initiatives. Agency creative team ranged from 8–22 people at any given time.

  • Dozens of cross-continental flights to participate in strategic workshops, present campaigns, run events, and foster personal client relationships at Delta’s Atlanta Headquarters.

RESULTS

Public Version: SkyMiles Credit Card offers are always changing and Delta employees rely on our tools to successfully promote the cards to customers. Whether at the service counter or call center, our pamphlets, card comparison charts, and badges featuring personalized QR codes keep everyone confidently up-to-date. Placing Delta benefits in a customer's hands while recommending specific advantages is a powerful combination.

SkyMiles Gold & Platinum Card Pamphlet
5-6 cycles per year

SkyMiles Reserve Card Pamphlet

Exclusively for Delta Sky Clubs
5-6 cycles per year

Each offer period requires card-specific displays which are versioned for every airport.

Delta SkyMiles Reserve Card brochure exclusively for Sky Club patrons. Elevated design and messaging for high-frequency premium travelers.

Card Comparison Tool and Personalized Handout for Delta Employees to promote the SkyMiles Cards.

Personalized tools such as the QR badge automatically attribute employees to their card promoting efforts.

You’re viewing the public, consumer-centric version of this case study. The real story—worth $100Ms—is in the vault. I will only discuss this with employment prospects.

OPTIONS: There are two ways to open the vault so I may verify who you are.

1. Fill out a simple form and I’ll text you the password.

2. Send me a direct message on LinkedIn.

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