B2B—AI DIGITAL
TRANSFORMATION
Client
Microsoft AI
For Business
Year
2020
ROLE
Creative Director
CHANNELS
BUSINESS CHALLENGE
CREATIVE SOLUTION
CONTRIBUTIONS
Website, B2B conceptual initiative, Creative Strategy
With the successful launch of AI Business School (AIBS) to over one million developers, how could Microsoft shift the focus to executive decision-makers?
Design a self-contained immersive experience to help business decision-makers (BDMs) navigate the complexities of implementing AI within their organizations. Simply. Beautifully. Intelligently.
AI frameworks were brought to life in a holistic design platform organized around the right strategic questions:
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AI that’s all-inclusive
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scaling AI
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responsible AI
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fostering an AI-ready business culture.
The design language grew from the ‘expressive’ range of Microsoft’s visual spectrum. Smart information design simplified complex concepts into digestible, yet robust displays. Interactive infographics and innovative tools brought clarity. Each module provided optional deeper topics to explore in the AIBS.
Our versatile, immersive experience gives BDMs the confidence, rationale, and resources needed to get buy-in from senior management.
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Aligned and directed a remote team of 6 creatives to deliver a full concept presentation on a compressed timeline.
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Built a comprehensive mural board to organize, brainstorm, and finalize workstreams for a transparent process with all involved
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Formulated the creative strategy in tandem with the VP of Digital Strategy as the overall presentation evolved
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Co-presented the solution and vision to Microsoft stakeholders
Simplifying the complex
Everyone plays a part in the game of business with AI as the great equalizer. Information design condenses a complex topic into digestible moments.
Interactive infographics build clear frameworks and jumping points
AI as surface layer
In this instance, the interactive experience becomes an explorable metaphor for AI — the malleable surface layer in the ocean of data and LLMs.
Curate and share with a dynamically filtered library
AI-enabled Enterprise Tool
A conceptual demonstration of how AI can reveal personalized network connections and foster collaboration. A well-designed platform interface helps leaders understand their internal business in a new light and identify efficiencies.
4. Scale AI in Your Organization
Get a high-level overview of how to manage an AI organization, team, department, or center of excellence. You’ll learn about fueling innovation at all levels, evaluating and prioritizing AI investments, establishing technical processes for AI, and distributing AI-related responsibilities across the organization.
3. Identify Principles and Practices for Responsible AI
It's imperative to consider the implications of AI in business. In this section you'll be presented with guidelines that can help you establish principles and a governance model in your organization. You'll also get resources, best practices, and tools you can put into action.
2. Discover Ways to Foster an AI-ready Culture in Your Business
Hear from top Microsoft executives about a framework to drive the key changes necessary for becoming an AI-ready organization. You'll be able to identify successful implementations of AI, articulate relevant scenarios, and discuss line-of-business specific use cases in finance, marketing, sales, and customer service. Finally, you'll be able to identify AI solutions to implement in your organization based upon its maturity.
1. AI that's All-Inclusive
(section shown above)
AI isn’t just for data scientists, coders, and decision-makers. It’s for everyone. Implementing Microsoft AI across your organization delivers big-time benefits and opportunities. It can help teachers re-imagine the modern classroom. Increase engagement and customer loyalty for marketers. And automate customer interactions for any business by breaking down data silos. These are just a few ways AI can help everyone work smarter, faster, and more efficiently.